Brochure · 2026
ENDUUR
Coaching
brochure
Training philosophy, package benefits, the athlete and coach accounts, and how the coaching runs week to week — written for road, trail and ultra runners.
- Disciplines
- Trail · Road · Ultra
- Delivery
- Online coaching by package
- In the app
- Calendar; added features by tier
- Range
- First 5K to 100 miles
Philosophy
How the training is built
ENDUUR is online, one-to-one endurance coaching for runners who train in the weather rather than waiting for it to improve. Every block is written for the goal on your calendar — a race, a distance, or simply getting fitter — the terrain it covers and the hours you genuinely have, then reviewed and adjusted against what you actually ran. You do not need a race booked to start. There is no assistant inbox between you and the person writing your week.
An honest aerobic base
Everything is built on an aerobic base we have tested and can trust. Easy running is prescribed as a session with a purpose, not as the leftover time between hard days — because speed without a base is a short, expensive detour.
Threshold discipline
The work that hurts gets a reason, a pace and a place in the week. You will know what every quality session is for and what it should feel like. No junk miles, no accidental racing in training, no session that exists because it was on a template.
Strength & durability
Two short sessions a week of running-specific strength and mobility. Not gym work for its own sake — the tissue capacity that keeps your form together late in a long run and keeps you training when a block gets heavy.
Pacing & preparation
Pacing, fuelling, kit and contingency, rehearsed before race day or the long day out. Long runs carry goal-pace segments and practice fuelling so the decisions are already made and the only thing left to do is run.
The app
Everything you use, week to week
The coaching runs inside this site. Every athlete gets their own account, and the coach side has its own dashboard — both on the same data, so a session moved by your coach is immediately moved on your calendar. This is what each side gets.
For athletes
Inside your account
Your own dashboard
Sign in to see your current package, sessions and plan. Private messaging is available with Go The Distance and Beyond The Limits.
Training calendar
Every session lands on the day it is written for, with paces, sets, terrain and intent. Move a session when life intervenes, add a note on how it went, and mark it done or skipped.
Plan builder
Choose a plan within your package level: starter 5K and 10K plans, performance plans on Go The Distance, and ultra plans on Beyond The Limits.
Strava sync
Included with Go The Distance and Beyond The Limits. Connect Strava to match your runs to your planned sessions in your private training log.
Training templates
Browse the plan library by goal, level, weeks and sessions per week, and read the week-by-week structure before you commit to anything.
Exercise library
Drills, strength and mobility work with instructions, coaching cues, prescription and a demo video — the same library your plan links to.
Messaging
Private coach messaging is included with Go The Distance and Beyond The Limits, with response times based on your package. The starter package includes its separate WhatsApp community.
Custom plans
A hand-built custom plan request is included with Go The Distance and Beyond The Limits. Start Your Journey offers a personalised starter programme reviewed every four weeks.
Checkout and intake
Pay by card through Base44 Payments, then complete the athlete intake — goal, history, current bests, injuries and the week you can sustain — before your first block.
Notifications
The bell in the header tells you when your coach has changed your plan or sent you a message.
For coaches
Inside the coach side
Coach dashboard
Your roster, each athlete’s profile and intake, plan requests waiting for an answer, and the tools you build plans with.
The planner
A week-by-week calendar per athlete. Add, edit and move sessions in a couple of clicks, with type, distance, duration and the detail that makes the session repeatable.
Plan builder and templates
Build a block week by week, duplicate a template and reshape it for one athlete, then keep it private or share it in the library for your whole roster.
Exercise library management
Add your own drills, strength and mobility work with cues, prescriptions and video links, then attach them to sessions in any plan.
Athlete messaging
One private thread per athlete, plus a group thread, so nothing is lost in an inbox that mixes clients with everything else.
What the athletes did
Sessions the athlete ticks off show their effort rating and notes, and the notification bell tells you when an athlete moves or finishes a session.
Trial and subscription
The coach side is sold on the For coaches page as Solo, Studio or Squad, and a two-week trial code opens it immediately — access closes on its own when the trial ends.
Systems
What runs underneath
Payments
Card checkout is handled by Base44 Payments. Your purchase is tied to your account, the subscription is managed in the app, and access opens as soon as the payment clears.
Strava connection
Strava is connected by the athlete, not the coach. Their runs are matched to the planned session in their own log and never reach the coach dashboard, and disconnecting revokes that access again.
Two views, one set of data
Clients see their own plan, sessions and messages only. The coach sees the roster. Nothing is duplicated between the two sides of the app.
Trials that expire
Trial codes grant a fixed number of days of full access and are closed automatically when they run out — no manual tidy-up, no access left open.
Packages
What you get, level by level
Self-Guided
£19.99/ month
Train independently. Track everything.
- Built-in plans from 5K to ultra and Backyard Ultra
- Garmin activity syncing and training analysis
- Strava connection and activity syncing
- Training calendar and progress tracking
- Session completion and recovery check-ins
- No human coach or private coach messaging
Best for Runners who want training plans and Garmin/Strava tracking without paying for an individual coach.
Start Your Journey
£49/ month
Beginner running
- Personalised starter plan, reviewed every four weeks
- Three to four training sessions per week, depending on ability
- Initial goals questionnaire
- Monthly group coaching call
- Members-only WhatsApp community
- Monthly progress check-in
- Access to running tips and educational resources
Best for Beginners wanting direction, motivation and accountability.
Go The Distance
£119/ month
Signature coaching package
- Everything in Start Your Journey
- Fully individualised training plan
- Weekly training reviews and adjustments
- Weekly feedback and accountability
- Monthly 30-minute one-to-one video call
- Race-specific training blocks
- Pacing and training-intensity guidance
- Messaging access with agreed response times
- Optional Strava sync in your private runner training log
Best for Runners chasing a PB, a race, or simply better running over 10Ks, half-marathons and marathons.
Beyond The Limits
£179/ month
Premium endurance coaching
- Everything in Go The Distance
- Advanced, event-specific endurance training plan
- Fortnightly 30-minute coaching calls
- Weekly analysis of completed training
- Ultra-distance pacing and race strategy
- Fuelling and hydration planning within your qualifications
- Kit, terrain and race-day preparation guidance
- Training adaptations for busy schedules and recovery
- Priority messaging during agreed coaching hours
Best for Trail runners, ultramarathon runners and athletes targeting 50K, 50 miles, 100K and beyond.
In every package
- An initial goals questionnaire and a personal training programme
- Your own runner account and a calendar for planned workouts
- Training log, session feedback and progress tracking
- Plans and coaching support according to your package
- Starter resources, with more training options at higher tiers
- Upgrades available by contacting ENDUUR
Process
How the coaching works
Enquiry
Tell me the goal, the date and the hours you actually have. You get a straight answer on which package fits — or whether coaching is the right move right now.
Package and payment
Choose your package and pay by card at checkout through Base44 Payments. Your subscription is tied to your account, and access opens as soon as the payment clears.
Intake
Complete the athlete intake: your goal, training history, current bests, injury background and the week you can sustain. Your first block follows.
Training and reviews
Follow your sessions in the calendar and log how they went. Your coach reviews and updates your training at the frequency included in your package. Private app messaging and Strava are available from Go The Distance upwards.
Next step
Questions before you commit? Send an enquiry through the contact page and you will get a straight answer, typically within two working days.